CLIENT: Vogue
ROLE: Supervising Producer + Director
RESPONSIBILITIES:
Played a key role in implementing the 2025 Met Gala theme across Vogue’s editorial video content, from concepting to creative execution. Led creative, director pairings and storytelling themes for select on-camera moments and oversaw production planning across pre-taped and event-day content. Partnered with Vogue’s talent team on thoughtful bookings and ideas that reflected the evening’s artistic vision, ensuring cultural resonance and visual cohesion.

RESULTS:
Helped shape one of Vogue’s most cohesive and visually striking Met Gala content packages to date. The videos drove strong engagement and press pickup, with talent integrations that elevated both the theme and the brand’s storytelling across digital platforms.

LINK

CLIENT: NFL x Paramount+
ROLE: Senior Producer
RESPONSIBILITIES:
Led creative production for a 30 minute TV episode for Paramount+ and Nickelodeon honoring the legacy and impact of Black quarterbacks in the NFL, aimed at educating and inspiring a younger audience. Oversaw scripting, visual direction, post-production and approvals while managing cross-network collaboration between the NFL and Nickelodeon teams. Ensured the content balanced historical accuracy, cultural relevance, and kid-friendly storytelling.

RESULTS:
Delivered a widely shared, cross-platform video that brought a powerful cultural narrative to life through an accessible lens. The piece amplified the NFL’s commitment to representation and resonated with both younger viewers and broader sports audiences during a key tentpole window.

LINK

CLIENT: Havenly
ROLE: Creator Manager
RESPONSIBILITIES:
Managed outreach, communication and production for UGC content in support of Havenly’s home design services. Oversaw creative briefs, timelines,and deadlines to ensure content was high-quality, on-brand and optimized for paid and organic social use. Acted as the primary liaison between creator and the brand, streamlining feedback and ensuring smooth delivery.

RESULTS:
Successfully launched a UGC campaign that increased engagement and drove conversions across social. The content not only expanded Havenly’s reach to new audiences but also provided scalable assets for performance marketing and evergreen use.

LINK

CLIENT: Vogue
ROLE: Supervising Producer
RESPONSIBILITIES:
Oversaw production of Vogue’s red carpet video content and pre-event digital storytelling for the 2024 Met Gala. Managed logistics across talent, video, editorial and production teams to ensure seamless execution and alignment with the year’s theme. Supported creative development and filming while maintaining brand voice and visual consistency across deliverables.

RESULTS:
Helped deliver one of Vogue’s most streamlined Met Gala content rollouts to date, with red carpet interviews and editorial assets driving strong engagement across platforms. Played a key role in extending the event’s digital footprint and reinforcing Vogue’s authority in live cultural moments.

LINK

CLIENT: TikTok
ROLE: Director
RESPONSIBILITIES:
Directed a branded video series celebrating Black creativity, culture and innovation as part of TikTok’s Black History Month campaign. Led creative direction, casting, and on-set production to bring forward a mural and artist story from a Black creator. Ensured the piece reflected the vibrancy and influence of the Black creator community in Atlanta while aligning with TikTok’s brand values.

RESULTS:
The videos drove high engagement and positive sentiment across TikTok’s owned channels, reinforcing the platform’s commitment to uplifting Black voices. Content was widely shared and praised for its authenticity and cultural relevance.

LINK

CLIENT: ATTN: x Google Pixel
ROLE: Creative Director
RESPONSIBILITIES:
Developed and led the creative vision for a social-first branded content series amplifying Team Pixel athletes and their Olympic journey. Directed storyboarding, scripting, and visual treatment while working closely with athletes, ATTN: producers, and Google’s brand team to ensure authentic storytelling and product integration. Oversaw multi-platform rollout strategy timed to Olympic moments.

RESULTS:
Created a culturally impactful campaign that spotlighted diverse athlete stories through the lens of Pixel — driving meaningful engagement across social, and reinforcing Google’s brand presence during a global tentpole moment.

CLIENT: Vogue
ROLE: Supervising Producer
RESPONSIBILITIES:
Oversaw the production of editorial video content surrounding the Met Gala, including interviews, behind-the-scenes features and post-event coverage. Led pre-production planning, talent logistics, creative approvals and cross-functional coordination across video, social, and editorial teams. Worked closely with Vogue’s in-house creative leads to ensure all content was on-brand, visually aligned, and culturally sharp.

RESULTS:
Delivered a suite of high-performing assets that supported Vogue’s global Met Gala coverage, driving strong engagement across platforms. Helped solidify Vogue’s digital storytelling beyond the livestream, extending the brand’s reach and impact throughout fashion’s biggest night.

LINK

CLIENT: Google Workspace
ROLE: Creative Director
RESPONSIBILITIES:
Led creative strategy and storytelling across a custom branded content series spotlighting how hybrid teams thrive using Google Workspace. Oversaw concept development, scripting, art direction, and production while collaborating closely with The Atlantic’s in-house studio and Google’s brand team to ensure editorial alignment and cultural resonance.

RESULTS:
Delivered a high-performing campaign that brought Google Workspace’s tools to life through human-centered narratives. The content lived across Google and The Atlantic’s digital channels.

LINK

CLIENT: Swish Cultures
ROLE: Consultant
RESPONSIBILITIES:
Provided strategic guidance on sports media content, brand positioning and audience engagement. Advised on creative direction, partnership opportunities, staff and campaign development to elevate Swish Cultures’ presence within sports and culture communities. Collaborated with internal teams to refine messaging and optimize content strategies across digital platforms.

RESULTS:
Helped strengthen Swish Cultures’ brand identity and expand its reach among target audiences, resulting in increased social engagement and partnership inquiries. Supported the launch of key initiatives that positioned the brand as a cultural touchpoint within the sports media landscape.

LINK